It’s no secret that people are shopping online rather than in stores, but they still want to feel connected, whether it’s to a person, a brand or an idea.
In a world saturated by advertising content, how do we make ourselves stand out? We’ve seen surrealism and strangeness in some of the most memorable TV adds in history. We’ve been asking ourselves at OK YEAH, can we make this work for copywriting?
Can you think of a time when written content was the difference between you making a purchase or not? Perhaps booking a hotel room, or shopping on Amazon? Here is where a few well chosen words can make all the difference.